The Art of Persuasion

How Great Leaders Influence Without Arguing

In our journey to becoming a legendary leader, all of us will face opportunities when we need to win people over to our way of thinking. Motivating others to change their mindsets and behaviors can be frustrating, but when leaders need to make large scale changes it can’t be avoided.

To do this one must be effective with the skill of persuasion. Maybe it’s an employee. Maybe it’s a client. Maybe it’s our spouse. Whoever it is, we need to understand that persuasion isn’t easy. There is an art to it.

"Don’t raise your voice, change your argument."
 — Desmond Tutu

“If you would win a man to your cause, first convince him that you are a sincere friend.”
— Abraham Lincoln

Here are some practical guidelines you’ll want to keep in mind when you’re dealing with someone who doesn't quite see things your way:

  1. Avoid arguing.

  2. Show respect for the other person’s opinions. (Never say, “You’re wrong.” Simply show them the beauty of your side.)

  3. If you’re wrong, admit it quickly.

  4. Try to get the other person to say “yes” to various aspects of your position as quickly as you possibly can.

  5. Let the other person do a great deal of the talking. Listen to what they’re really saying so that you can address their concerns.

  6. Let them feel the idea is theirs.

  7. Try honestly to see things from their point of view.

  8. Throw down a challenge they’d be interested in. Winners rise to a challenge.

Of course, the primary rule for these types of interactions (as well as any other personal encounter), is always what we refer to as the “Golden Rule”: treat other people the way you would like them to treat you. You’ll never go wrong with that.

If this Leadership Lifter has encouraged you, please pass it on!

God is for You,
Pastor Blunt

Recommended Book:

The Power of Persuasion – A guide to Moving Ahead in Business & Life by G Ray Funkhouser

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